Band Aid 30 premieres ‘Do they know its Christmas?’
Band Aid 30 have premiered their new video.
The reworked version of ‘Do They Know It’s Christmas?’ premiered on X Factor last night and is available to buy NOW.
Sir Bob Geldof and Midge Ure have assembled an all-star lineup for the Paul Epworth-produced track, which will raise money to combat the Ebola crisis in western Africa. UK chancellor George Osborne has pledged to waive VAT on all sales of the single.
Geldof appeared on The X Factor to introduce the track, describing Ebola as “the most anti-human disease”.
“We can stop it, and we will stop it, and we will support those immensely brave 1,000 NHS workers, those young doctors and nurses who are going down there, those young soldiers… and the governments who are leading the world on this,” he said.
The video was preceded by a short first-person perspective clip of aid workers tending to a seriously ill woman, and Geldof explained: “We wanted to show you the context in which this was done yesterday. It’s harrowing. It’s not meant for an entertainment show, but we need you to see this…
“We’re going to stop this thing. Buy this song.”
The new version of ‘Do They Know It’s Christmas?’ also includes updated lyrics to reflect the devastation caused by the disease.
‘Do They Know It’s Christmas?’ is priced at 99p for a digital download. The CD version is priced at £4, with artwork by Tracey Emin.
One Direction, Ed Sheeran and Rita Ora open the track, with Bono, Sam Smith, Paloma Faith, Emeli Sandé, Guy Garvey of Elbow, Bastille, Angélique Kidjo and Coldplay’s Chris Martin also featuring.