Georgina Lennon :: Scottish designer Aimee McWilliams leads the march of tartan trendsetter...

Luxurious, unique and with designs which are rich in colour, Scottish designer Aimee McWilliams has caught the eye in the fashion world.

At Central St Martin's College, she studied alongside fellow Scot Christopher Kane, and went on to design tour outfits for Oasis and the Rolling Stones.

Most recently, Aimee, 27, was chosen by the Guoman Group to design a haute couture capsule collection for each of their four hotels.

Guoman Hotels pride themselves on luxury at their London hotels, at Charing Cross, The Royal Horseguard, The Tower and The Cumberland. This made Aimee an obvious choice to create a collection to represent the style, character and history of each.

Described by some commentators as her best work to date, the collection comprises of four unique outfits. The Charing Cross is a dress made from vibrant purple French chiffon with black ruche detailed fabric.

The Royal Horse Guards is a three-piece suit made from green silk suiting fabric with a combination of different velvets. While the Tower dress is made of multiple layers of French silk chiffon, each layer sectioned off in individual areas of colour that sit together and allow different tones to show through them.

The final dress is made of silk tartan, constructed with purple changeant French chiffon, which in some lights turns blue, and gold sequins, waist and hip panels made to work well with the colour scheme of the Cumberland lobby.

Aimee admits she's loved every aspect of this project.

She said: "I have been inspired by great interiors for most of my creative life, so to be given the opportunity to create high-end luxury garments that reflected the diverse and stylish interiors of each of the hotels made this a dream project.

"Also, I am delighted that my designs will be auctioned off in aid of Help for Heroes, a charity whose work in support of wounded servicemen and women from Iraq and Afghanistan is incredible."

Sanjay Nijhawan, chief operating officer of Guoman Hotels, is thrilled with the collection from the designer.

He said: "We wanted to find a way of communicating the true individuality of the different hotels within the collection, and also celebrate The Royal Horseguards joining the collection at the start of the year.

"Aimee is one of the country's most sought after up-and-coming designers and we're delighted to have her on board.With her unmistakeable signature style, her designs will bring the hotels to life in a unique way."

Having designed a capsule collection for Guoman, it is only fitting that Aimee should offer some insight into what should be in our summer capsule wardrobes.

She identifies a number of must-have crossover items that can be dressed up or down to suit every occasion.

She said: "I love little gingham and cotton dresses for summer. Also, floor length T-shirt dresses are really cute, especially with a head band.

And every woman should have a psychedelic scarf and gold jewellery to top off her outfit."

Aimee added: "I think women need pieces that can add luxury to a simple outfit.

"You can wear a T-shirt dress or jeans and a pullover, but still look a million dollars with the Aimee McWilliams Guoman collection belt.

"It's about drawing people's eye to an area of exquisite detail and finesse.

"Also my velvet-knot headband can bring an outfit to life as the eccentricity lies in this one key item - even when you are wearing the simplest of outfits."With the country now firmly in recession, there is a battle going on in fashion between cheap clothes and so-called investment buys.

Aimee believes the fashion industry itself is adapting to the changing circumstances.

She said: "I think people are questioning the emphasis on seasons - well, not the big brands necessarily - but the smaller companies are seeing more cross over in buying habits. And people seem to be seeking quality and uniqueness as opposed to disposable trends."

The designer might produce luxury but she is also a keen bargain hunter and a fan of junk shops and stalls.

She said: "Other people's junk has become my treasure. I recently spent under £15 on gold jewellery and came back with so much stuff.

"In a recession, it's about knowing what are investment pieces, the belt, and what are the key style pushing pieces, the headband, and finding new innovate places to find the things you love.

"I'm also a big fan of Top Shop - they have some really on the pulse pieces with some clever details - you can't go wrong with the high street."

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