Ola Jordan slips into plunging ensemble at lingerie store opening

She has a trim, toned and athletic figure thanks to her day job as a professional dancer on Strictly Come Dancing.

So who better to show off the skimpy Boux Avenue designs than Ola Jordan?

The 29-year-old was on hand to celebrate the opening of the lingerie brand’s store in Westfield London yesterday.

Ola wore a plunging corset with a figure-hugging skirt to greet customers, pose next to displays of frilly knickers and even jump behind the tills.

She was joined by the company’s owner, Dragon’s Den star Theo Paphitis at the launch.

Miss Jordan was named as the face of the brand last month, and has already fronted two sizzling campaigns.

At the time, Ola said: ‘I have never done anything like this before.

‘I’m really excited to have such an amazing opportunity to work with a company like Boux Avenue.’

The dancer added: ‘My costumes on Strictly can be revealing, but lingerie is a whole new avenue for me to explore.

‘It’s really important to have a bra that provides the utmost support during training, and Boux Avenue bras fit so well that they feel like a second skin,’ she said.

‘I am absolutely thrilled to have been asked to get involved.’

The Westfield branch is Boux Avenue’s 11th store in the UK and first in London.