Rihanna unveils a behind the scenes look at her River Island collection

Rihanna has revealed an exclusive preview of her first fashion collection for River Island.

In a new behind the scenes video, 24-year-old Rihanna, gives fans a glimpse of her long-awaited range for the British fashion retailer as the camera follows her around the high street brand’s design studio while she fits models and discusses the details with her co-designer.

Wearing a simple black vest and baseball cap Rihanna explains that she has been wanting a very long time to design her own fashion line.

“This has been something I have wanted to do ever since I started loving fashion.”

“My style is inspired by my mood. This collection will definitely have a range of different moods, different attitudes because I’m assuming my fans will be the same way.”

The designs seen in the film include swimwear, striped tops with plunging backs, jumpsuits and a floor-length black dress with sheer panelling.

“The collection is casual, it’s chic, it’s flirty … I wanted all types of girls to be able to wear this and feel comfortable but edgy.

“I wanted there to be character within the clothes, but without it trying too hard. It’s just simple,” says Rihanna.

Before now the streetwear-inspired collection has mostly been kept under wraps, however Ri Ri was spotted out in a navy all-in-one from the collection in December.

River Island have also been sharing snippets with their shoppers via their company blog, including an insight in to the campaign shoot directed by Rihanna.

According to the Style Insider blog about the shoot in early December: “Rihanna joined us at Milk Studios in LA to direct her first ad campaign and our first Rihanna for River Island range.

Adam Selman (Rihanna’s co-designer on the collection), was also on hand to make sure the pieces he created with Ri Ri looked perfect on the models.

The two day shoot came to a head with an obligatory bit of Instagram action from Ri Ri.

She posted a shot of the models off duty once the campaign had wrapped for the day. We can’t wait to show you the models ON duty though. Bring on the spring!’

Speaking about the London Fashion Week show the singer said:  “Launching at London Fashion Week is a dream come true for me.

“I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege.

“I can’t wait to see the reaction from my fans and the fashion press!”

The collection goes on sale on March 5th and will be unveiled at London Fashion Week with a full catwalk show and after party.